As rising sales of crossovers continue to pull buyers from middle-of-the-road sedans, automakers are scrambling to make their high-volume, mainstream cars a little less, well, boring.

Or at least more affordable.

Next month Toyota Motor Corp. will begin shipping Camry and Corolla special editions sporting new colors, extra technology and added bling, all to turn heads and give shoppers reason to give its small and midsize cars a second look.

Hyundai Motor Co. is beefing up its Sonata just a year after the car was redesigned. For 2016, all trim levels are expected to come with Android Auto and Apple CarPlay capability, giving buyers a tight integration between the car's infotainment system and their smartphones.