The year Jaguar dealers have waited for is finally here.

The compact XE sports sedan and midsize F-Pace crossover look like slam dunks to increase showroom traffic and nudge the Jaguar brand out of its doldrums. In 2015, Jaguar's U.S. sales slumped 8.3 percent to 14,466.

Scheduled to arrive in late May, the XE has a base price of $35,895, including shipping. It's aimed straight at the BMW 3 series and will be available with a number of powertrain and model options, including Jaguar Land Rover's new Ingenium 2.0-liter, turbodiesel four-cylinder.

It's the first small Jaguar sedan since the failed X-Type died nearly a decade ago.

Next is the Jaguar F-Pace -- the brand's first utility vehicle -- priced at $41,985, including shipping.

Michael Levitan, 60, chairman of the Jaguar Land Rover Retailer Cabinet, says the F-Pace has the potential to energize the Jaguar brand the same way the Cayenne and Macan crossovers propelled Porsche to record sales.

Levitan believes the F-Pace will not hurt sales of Land Rover's crossover and SUV lineup in stores that sell both brands. And he is optimistic that once customers see and drive the vehicle, they'll order one.

"We have a lot of customers who need to see and drive that car before they leave a deposit on it. I do believe they will be in short supply for a period of time," he said. "My hope is that it is one truckload short and not several truckloads short."

The Land Rover side of the business, which has been paying JLR's bills by shattering yearly sales records, is fresh off the launch of the redesigned Discovery and will add a convertible version of the Range Rover Evoque this year.

Levitan said he expects Land Rover in 2016 to continue building on last year's momentum, which included not only the highest sales ever for the brand in North America, but strengthened residual values and improvements in quality.