DETROIT — Ford Motor Co. has had to offer more incentives on its pickups and a recently freshened crossover than planned, taking a bite into profits and contributing to a reduction in the company's full-year outlook.

Executives on Ford's third-quarter earnings call last week specifically called out the F-150, Ranger and Edge as vehicles Ford has needed to spend more on than expected this year. The automaker is facing increased competition in the full-size pickup space because of new offerings from its rivals, and it's working to gain share with the new Ranger and Edge crossover as it works to update roughly 75 percent of its U.S. lineup by the end of next year.

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